The judges applauded Cognita’s use of parent feedback to take real action and make decisions to provide a better student experience. The high response rate was said to show an excellent level of parental engagement, with the focus on culture change demonstrating a long-term evolution of schools in the group.
‘Voice of the Parent’ was rolled out in all Cognita schools within 3 geographical regions (Asia, Europe and South America), enabling schools across the group to understand and act upon parents’ authentic views and experiences.
“We’re delighted to honour Cognita as a 2017 Confirmit ACE Award winner for their innovation and excellence in their Voice of the Parent programme,” said Ken Østreng, President and CEO of Confirmit. “Cognita continues to show their commitment to listening to their customers to better understand their needs, drive business change and deliver an exceptional experience.”
The success of the Voice of the Parent programme has led to Cognita launching a dedicated Voice of the Employee (VoE) programme across all schools and regional offices. This commitment to expanding the programme to include employees, as well as parents, was said to create a more holistic view by the ACE Awards judges, and is now being followed by a pilot Voice of the Student programme, focusing on gathering pupil feedback regarding wellbeing and teaching.